What are you doing in Black Rock City if it isn't the 'Burning Man'? But what is the burning man festival? This is how they describe themselves:

"Hurtling down the road to the Black Rock Desert, the colors paint themselves like a spice cabinet -- sage, dust, slate gray. Maybe you're in your trusty car, the one that takes you to and from work every day. Perhaps you've got a spacious RV, your Motel 6 on wheels for the next few days in the desert. Or you're driving your glittering art car, complete with poker chips and mirroring to do a disco ball proud.

The two-lane highway turns off onto a new road. You drive slowly onto the playa, the 400 square mile expanse known as the Black Rock Desert. And there you’ve touched the terrain of what feels like another planet. You’re at the end -- and the beginning -- of your journey to Burning Man."