Florø Travel GuideEdit This The best resource for sights, hotels, restaurants, bars, what to do and see
Fishing boats and ships traveling along the coast had already made use of the harbour for many years before Florø received its city charter. In these years, the herring fisheries became a major industry in the region. Many consider herring -- «the silver of the seas» -- to be the main reason why the town was founded, which one finds again in the town’s shield. Fish still plays an important role in the coast town, but now Salmon takes centre-stage.
Several large enterprises turning out processed fish or fish feed for sea farming in considerable quantities, are based in Florø. These are successful, modern export businesses. «The black gold» – oil – is also important. Fjord Base supplies the oil extraction industry in the North Sea on a large scale. Still another cornerstone in Florø is Kværner, internationally renowned ship builders specializing in tankers. Our economy is expanding, and we are proud of our low rate of unemployment. Florø is a major industrial centre, although it is hardly apparent at first sight. On certain days, when the wind is right, you notice the smell from the fish factories. And you may hear the locals say: «I can smell money!»