Valley of the roses Travel Guide

The Valley of the Roses is located in central south Bulgaria. It's best reached from the city of Zagora.

The whole valley is magically transformed with breathtaking blooms in May and early June each year when "The Festival of Roses" is celebrated. The capital of the rose growing region is Kazanlak where rose picking rituals and folklore displays are presented. The Museum of the Rose Industry is also located in Kazanlak