The market is nice (the buses stop on the square opposite the market), there is an old spring you can visit, and a mosque more characteristic of sub-Saharan Africa. The people are very friendly and the town is pretty relaxed. There is a new plastics factory on the outskirts, and much other new industry.  Many people have solar heating, and most people have satellite dishes.

It is a stop on your way south from Agadir on to Tafraoute , to Aglou Plage or Sidi Ifni, or to Guillimine, or further south to the West-Sahara.